Universal Principles of Design | Christina (Tina) Golden, William Leadwell, Jill Butler

Universal Principles of Design is a foundational book by William Lidwell , Kritina Holden , and Jill Butler that covers 125 key design principles essential for creating effective and engaging products, interfaces, and systems. This book has become an essential part of education and work in design, engineering, and the creative industries.

Main features:

• Principles for Different Disciplines : The book covers principles that apply to graphic design, architecture, engineering, user interaction, and many other fields.
• Accessible format : Each principle is presented in a user-friendly format: a concise definition, explanation, illustrations, and examples of its use.
• Wide range of topics : Includes topics related to composition, aesthetics, usability, perception, performance, innovation, and many other aspects.
• Practical application : The principles help develop both creative and analytical thinking to achieve a balanced design.

Who will benefit from the book:

• For designers : To expand knowledge and improve work.
• For engineers and developers : To create functional and user-friendly products.
• For students : As a textbook on the theory and practice of design.
• For creative professionals : For inspiration and new ideas in work.