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Branding is the process of creating a unique image for a company or product that shapes its perception by consumers. It encompasses the development of identity, visual language, brand values, communication strategy, and emotional connection with the audience. Brand designers, marketers, and strategists work together to create a recognizable style that will distinguish the company from its competitors.
In this category you will find books on creating effective identity, brand strategy, logo design, color and typography solutions for a brand, as well as case studies of successful global companies. These publications will be useful for designers, marketers, business owners and anyone who wants to understand how to create a strong and recognizable brand.
We have books on brand strategy, visual identity, logos, emotional branding, audience communication, and research into the world's most successful brands. We offer both classic editions and modern books on brand design trends.
Yes! We offer books that explain the basics of branding, from creating a logo to building a full-fledged brand strategy. They will be useful for aspiring designers, entrepreneurs, and marketers who want to understand how a brand works.
Experienced specialists will find publications on in-depth brand analytics, target audience research, unique proposition formation, creative approaches to identity, and building strong emotional connections between the brand and customers.
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