A win-win strategy. How to avoid mistakes in business

Written by former Procter and Gamble CEO Alan Lafley and his strategic advisor Roger Martin, the book reveals the importance of a strategic approach in building a business. It is intended for managers and business owners, as well as for those who are interested in entrepreneurship and want to develop their own business.

The authors provide clear concepts and tools for strategy development that can be applied to companies of all sizes. Their approach had to be tested in practice, which allowed to increase the market value of Procter and Gamble by more than 100 billion dollars in ten years.

This book will help you avoid strategic mistakes in business and build an inexhaustible and effective development of your company.