Alan George "AJ" Lafley — American businessman and former CEO of the companyProcter & Gamble(P&G). Known for his contributions to the development of the company, he successfully led P&G through periods of significant change and transformation, contributing to the expansion of the product range and entry into new markets. Lafley is one of the most influential business leaders who helped strengthen the company's position on the world stage.
In collaboration with Roger Martin, a theorist of strategic thinking, he wrote a book"Game to win", where he revealed the secrets of a successful business strategy and shared his management experience. This book became popular among business leaders and managers due to practical advice and case studies based on Lafley's real-life experience in managing a large corporation.
AJ Lafley continues to share his knowledge and experience through speaking engagements, publications and consulting activities, helping business leaders grow their companies.
