Universal Principles of UX | Irene Pereira

"Universal Principles of UX" is a comprehensive encyclopedia covering 100 laws, guidelines, human biases, and general considerations important for successful user experiences. The book is richly illustrated and easy to navigate, combining clear explanations of each concept with clear examples of applying the ideas in practice.

Structurally, the book is divided into six broad categories:

• Consider
• Empathize
• Define
• Research
• Design
• Validate

Each principle is presented in a two-page format: the left page contains a concise definition, a full description of the principle, examples of its use, and application guidelines, while the right page contains visual examples and related graphics for a deeper understanding of the principle.

The book’s author, Irene Pereira, is a director and user experience designer responsible for translating business requirements into intuitive interactive solutions. She has led UX strategies and initiatives for clients including The Met, Wacom, Balenciaga, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC, and Red Bull.

This book is an essential resource for designers, engineers, managers, and students seeking to expand and improve their knowledge in the field of user experience design.