The generation of the Zoomers. How brands build trust

The book examines the characteristics of the buzzer generation and offers solutions for brands that want to attract the attention of this segment of the audience. The authors reveal what entrepreneurs, marketers and communication specialists need to know in order to successfully interact with young people.

In the book you will find:

• peculiarities of thinking of generation Z;
• the specifics of working with various popular social networks among young people;
• recipes for helping young people feel their uniqueness;
• knowledge to help build a new community of interest based on your brand.