The myth of motivation. How to set yourself up for victory

The book "The Myth of Motivation: How to Set Yourself Up for Victory" is written for a wide range of readers, for everyone who wants to become more motivated, productive and learn to set and achieve goals. The author, Jeff Gayden, a thought leader and renowned columnist, views motivation as an outcome of a process, not a prerequisite. He talks about how the disappointment of a temporary boost can lead to things that once seemed difficult.

In the book, the author, based on his examples and stories of successful people, debunks myths about motivation, helping readers understand that inspiration comes during work, not before it. He convinces that you should not spend time looking for immediate stimuli, but it is better to just immerse yourself in work.

Jeff Hayden is known for his columns in Time, Huffington Post, Business Insider and other publications.