Quantum Marketing. A new way of thinking | Raja Rajamannar

The fast-paced modern world is transforming traditional marketing. Old theories, strategies and practices become ineffective. What should marketers, managers and business owners do? They need to follow the changes, moving to the fifth stage of marketing - quantum.

In this book you will learn:

• Why quantum marketing is not an evolution, but a revolution, and how to be at its forefront.
• What marketing strategies and tactics should be used in changing conditions.
• How to maintain customer loyalty, affinity and "brand chemistry".
• How to think innovatively and stay competitive.
• How to take advantage of technology and at the same time stimulate creativity.

For whom:

For marketers and everyone who wants to understand how a creative approach and revolutionary technologies contribute to business development.

Why you should read this book:

The author does not reject the achievements of marketing, but enriches them with new technologies. After this book, you will stop being afraid of thinking about artificial intelligence, blockchain, drones, holographic projections, virtual reality, etc. You will know how to make new technologies not enemies, but allies of marketing.

Raja Rajamannar is a marketer, innovative thinker and business leader with nearly 30 years of experience.

• Global Director of Marketing and Communications at Mastercard
• Included in the top five most influential marketing directors in the world (Forbes)
• The 25 Most Innovative CMOs (Business Insider)
• 10 Most Tech-savvy CMOs (Ad Week)
• President of the World Federation of Advertisers
• Member of the Board of Directors of PPL Corporation.