Amazon and the future of e-commerce | Natalie Berg

This book examines Amazon's evolution from a run-of-the-mill book retailer to a titan of 21st century commerce. At the time of writing, Amazon sales accounted for at least half of all online sales in the US. Amazon has become one of the most valuable public companies in the world, a leader in cloud computing and voice technologies. For competitors, Amazon is a steadfast and tough opponent, and for buyers, it is extremely convenient and necessary, as it allows access to millions of products with the fastest delivery. But if you are interested in understanding how the most customer-centric company in the world works, you will also find this book useful.

About the authors:

Natalie Berg has extensive experience advising large retail chains, helping them successfully compete or partner with retail giants such as Walmart and Amazon. She held the position of Director of Global Research at Planet Retail and currently runs her own consulting company NBK Retail, which is among the 30 most influential retail chains.

Mia Knights specializes in the use of enterprise technology in retail. She held senior positions at Eagle Eye Solutions and Planet Retail, and worked as a senior analyst at IDC Retail Insights.