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Margaret Heffernan
Margaret Heffernan is a British businesswoman, writer and speaker, known for her books on management, leadership and innovation. She has experience in the field of media and technology, having been the CEO of several companies. Geffernen explores issues of corporate culture, risk management and the importance of human factors in business. Her notable books include Willful Blindness and A Bigger Prize, where she critiques traditional approaches to competition and organizational culture.
