100 things every designer should know about people | Susan M. Weinschenk

100 Things Every Designer Needs to Know About People is a book that combines the psychology of human behavior and design. The author, Susan M. Weinschenk, PhD, explains how the human brain works and how this knowledge can be applied to web design, UX/UI, marketing, and graphic design.

The main idea of ​​the book is that design should correspond to how people perceive, think, remember, and make decisions. Weinschenk relies on scientific research and provides practical recommendations for creating effective visual solutions.

The main ideas of the book

• People don't read, they scan.
  The information should be structured, with emphasis on the main points.

• Color affects perception
  Color choice can evoke certain emotions and influence user behavior.

• Emotions play a key role
  People make decisions based on emotions, not just rational reasoning.

• Memory is unreliable.
  Design should help people remember information by using cues, repetition, and familiar patterns.

• Fewer options are better
  Too much choice can be paralyzing, so it's important to limit the number of options.

Who is this book for?

• UX/UI designers who want to improve the user experience.
• Graphic designers who strive to create more effective visual solutions.
• Marketers and copywriters for whom it is important to understand the psychology of human behavior.
• Product managers working with customer-centric solutions.

📌 "100 Things Every Designer Should Know About People" is a practical guide to user psychology that will help you create design that works at the level of human behavior and perception.