Foundations. Graphic design 03: Generating ideas

"There are many levels of idea generation: from macro to micro, from brainstorming to more targeted, selective and strategic schemes. Creative thinking is a skill that can be developed. And in this book, you'll find a variety of approaches, theories, and strategies to help you do just that. In particular, we will look at some rather historically determined strategies, and the corresponding practical exercises will help you see them in the context of your own design work. Ideas are the basis of good design. Generating, selecting and developing these ideas are fundamental skills of a practicing graphic designer. The book will help you get involved and generate more ideas and a variety of interesting, effective and relevant design solutions." - Neil Leonard and Gavin Ambrose