Susan M. Weinschenk – Doctor of Psychology, expert in behavioral science, UX design, and neuropsychology. Has over 30 years of experience in studying user behavior and creating intuitive products. Author of books "100 Things Every Designer Should Know", "The Art of Persuasion", "How to get people to do what you want". Consults with large companies, including Adobe, Disney, and Google, helping them improve user interactions.
