Foundations. Graphic Design 02: Design Research | Gavin Ambrose, Neil Leonard

A graphic design project can be compared to a sequence of choices, where each conscious choice at each stage leads to a better outcome. Research is a tool that allows you to deeply study the subject and choose the best solutions based on the knowledge gained. This process begins with an initial search for data based on the requirements of the brief, through audience analysis, development and synthesis of ideas, and ends with the final testing of materials, processes and solutions.

Work processes can be structured or intuitive, but research needs to be approached objectively. You can use a clear methodology that consistently leads from one stage to another, or conduct a series of experiments and, based on the results, make decisions about the next steps. In any case, it is important to be open to the results of the study.

This textbook will be your guide to the world of research, will help you understand basic concepts and terms, as well as make the most of the possibilities of research work. You will be introduced to various research methods, learn to identify and study your target market, and make competent design decisions. The book will help you realize your own ideas, plan and structure your work to obtain optimal results and open up new opportunities in creativity.