Design for a better world | Дон Норман

This book is a profound exploration of how design can be a driver of positive change in the world. Don Norman, a world-renowned design expert and author of The Design of Everyday Things , challenges designers, engineers, and anyone who creates products and services to think outside the box. He sees design not just as a way to create useful and aesthetically pleasing things, but as a tool for improving society, the environment, and people’s lives.

The book addresses important topics such as environmental responsibility, social justice, and long-term thinking in design. The author emphasizes that modern design must consider not only the needs of businesses and users, but also the impact on the planet and future generations.

Who is the book for?

• Designers who strive to create not only beautiful, but also ethical products.
• Product managers and entrepreneurs who view design as a strategic tool.
• Anyone interested in sustainable development, social change, and environmental thinking in business.

Main idea:
Design can be more than just a tool for commerce, but a force that shapes the future of humanity. But for this to happen, we need to shift our approach from short-term solutions to long-term solutions that benefit everyone.