FROM THE IMAGINARY OF GEORGUI NARBOUT TOWARDS A UKRAINIAN IDENTITY [The figurative world of Georgy Narbut and the creation of the Ukrainian brand] | Myroslava Mudrak

UKRAINIENNE [The figurative world of Georgy Narbut and the creation of the Ukrainian brand] is a fundamental French-language study written by Professor Myroslava M. Mudrak, which deeply analyzes the work of the prominent Ukrainian graphic artist Georgy Narbut and his contribution to the formation of Ukrainian national identity. Published in November 2021, this book not only examines the figurative world of Narbut, but also draws parallels with the creation of the Ukrainian "brand" over the past centuries, starting from the artist himself, his students and followers, and to the artists of independent Ukraine.

The publication emphasizes the relevance of a retrospective look at Narbut's "national branding", especially in the context of modern Ukraine, where issues of national identity and the future of the state are extremely important. The book answers the questions of what modern Ukrainian culture is, who modern Ukrainians are, and how Ukrainian branding affects the perception of Ukraine in the world. Mudrak analyzes in detail how Narbut managed to combine the ancient Ukrainian writing style with modern visual elements, creating a unique brand that lives on after his death. Thanks to this work, the work of Heorhiy Narbut takes its rightful place in the modern Ukrainian ethos, offering new views and visions of its cultural significance in Ukrainian and world art.