The science of storytelling. Why stories affect us and how to use them to affect others

This book is not just about how to write an engaging text or how to keep an audience's attention. She offers an in-depth overview of world and personal history, examining them in the context of writing tools and modern data on brain function. The author teaches how to recognize stories in various aspects of life, from court cases to movie scripts, and shares techniques from popular writers such as William Shakespeare, Agatha Christie, John Tolkien, and Joanne Rowling.

The book will be useful for everyone who is interested in writing, storytelling, copywriting, as well as for those who dream of writing their own book or want to skillfully tell stories so that they are read or listened to until the end.

The Science of Storytelling offers insights beyond what can be found in standard storytelling manuals. Readers will learn not only to write engagingly, but also to hold the audience's attention. In addition, they will learn about the techniques of famous writers and the principles of how the brain works, which contribute to the creation of stories.

Will Storr is a British author and journalist with six books written and an audience of millions. He has many years of experience as an editor at publications such as Esquire and GQ Australia, and is a contributor to the Guardian, Observer, New York Times, New Yorker and Times. His journalistic work covers a wide range of topics, from civil conflicts to social issues.