Gustavo Mercado (Gustavo Mercado) is a cinematographer, teacher, and author specializing in the visual language of film and cinematography. He has many years of experience in filmmaking, including visual storytelling, composition, and lens work. His book "The Cinematographer's Eye: The Lens and Its Visual Language" has become a valuable guide for directors, cinematographers, and film students, helping them better understand the technical and artistic aspects of filmmaking.