Martin Lorenz is a designer, researcher, and educator specializing in a systems approach to graphic design. He is the founder of TwoPoints.Net, a studio that works with flexible visual systems for brands, publishers, and cultural institutions.
- PhD in Graphic Design – earned his degree from the University of Barcelona, where he researched visual systems for 10 years.
- Over 20 years of experience in developing flexible systems – his methods are used in corporate design, identity, and creative programming.
- 18 years of teaching – worked at over 10 European universities, including the Hamburg University of Applied Sciences and the Hague School of the Arts.
Lorenz believes that design is not just about creating aesthetic objects, but a systemic process that changes the way we think. His book Flexible Visual Systems is the result of years of research and practical experience, helping designers expand their capabilities and go beyond static solutions.
